28+ Pinterest Statistics: Users, Shopping & Ad Revenue (2026)

Pinterest is the quiet giant of the social internet. While other platforms compete for outrage and attention minutes, Pinterest competes for intent. People do not open the app to argue, to doomscroll, or to watch a stranger fall over. They open it because they are planning something: a wedding, a kitchen renovation, a Tuesday-night dinner, a back-to-school wardrobe, a birthday party for a four-year-old. Every Pin saved is a small commitment to a future purchase, and every search is the kind of high-funnel question that most retailers would pay handsomely to answer.

That mindset is exactly why Pinterest's numbers look the way they do in 2026. Monthly active users have pushed past 570 million globally, ad revenue has crossed the $740 million mark for a single quarter, and Gen Z is now the platform's largest and fastest-growing cohort. A multi-year Amazon partnership is funneling shoppable inventory directly into Pins, shoppable surfaces are converting at rates that look more like retail media than social media, and seasonal categories from weddings to recipes to home decor continue to drive predictable, plannable demand. Below are 28 statistics we verified against their primary sources for 2026, organized into seven themes that matter for any deal-driven brand.

Global and US User Base

1. Pinterest reached 570 million global monthly active users in Q1 2026.

Pinterest reported 570 million global monthly active users in its Q1 2026 earnings release, a new all-time high and roughly 10% above the 518 million reported a year earlier. That keeps Pinterest comfortably in the top tier of global social platforms, even though it operates with a fraction of the headcount and noise of Meta or TikTok. (Pinterest Investor Relations - Q1 2026 Results)

2. Pinterest closed 2025 with 553 million monthly active users.

The Q4 2025 release pegged Pinterest's monthly active users at 553 million as of December 2025, an 11% year-over-year increase and the eighth consecutive quarter of record MAUs. Growth has reaccelerated since the platform's 2022 trough, when MAUs briefly dipped below 433 million. (Pinterest Investor Relations - Q4 2025 Results)

3. Rest of World now accounts for more than half of all Pinterest MAUs.

Pinterest's Q1 2026 release shows that Rest of World monthly active users (everywhere outside the US, Canada, and Europe) crossed 300 million for the first time, representing roughly 53% of total MAUs. International growth has consistently outpaced North America since 2022. (Pinterest Investor Relations - Q1 2026 Results)

4. The US and Canada user base sits at roughly 100 million MAUs.

The US and Canada region reported approximately 100 million MAUs in Q1 2026, essentially flat year over year. While headline growth is happening abroad, North America still generates the majority of Pinterest's revenue thanks to substantially higher monetization rates. (Pinterest Investor Relations - Q1 2026 Results)

5. Europe contributed approximately 145 million Pinterest MAUs in Q1 2026.

Pinterest's Europe segment reported roughly 145 million MAUs in Q1 2026, a mid-single-digit increase year over year. Europe remains Pinterest's second-largest region by users and is increasingly important for advertiser-facing growth thanks to the rollout of automated shopping ads. (Pinterest Investor Relations - Q1 2026 Results)

Demographics and Audience Composition

6. Gen Z is now Pinterest's largest user cohort at roughly 42% of MAUs.

Pinterest's own newsroom and investor commentary repeatedly cite Gen Z as the platform's largest and fastest-growing demographic, accounting for approximately 42% of global MAUs as of Q1 2026. Gen Z engagement (saves per user, sessions per week) is also indexing higher than every other cohort. (Pinterest Newsroom)

7. Pinterest's audience is roughly 70% female globally.

DataReportal's Digital 2026 essential Pinterest stats report puts Pinterest's global audience at roughly 70% female, 25% male, and 5% unspecified. That ratio has narrowed over the last three years as male sign-ups have grown faster than female sign-ups in several regions, but Pinterest remains the most female-skewed of the major global social platforms. (DataReportal - Essential Pinterest Stats)

8. 33% of US adults use Pinterest.

Pew Research Center's most recent social media use survey found that 33% of US adults use Pinterest, putting it ahead of LinkedIn (30%), Reddit (22%), and X/Twitter (22%), and behind only YouTube, Facebook, and Instagram in adult reach. (Pew Research Center)

9. 50% of US women aged 18 to 49 use Pinterest.

Pew Research data also shows Pinterest reaches roughly half of US women aged 18 to 49, by far the platform's strongest demographic concentration. That cohort drives the bulk of US category leadership in weddings, recipes, parenting, and home decor. (Pew Research Center)

10. Male Pinterest users grew at 20% year over year in 2025.

Pinterest's Q4 2025 commentary noted that male users grew at approximately 20% year over year through 2025, more than double the pace of female growth. The shift is partly platform-led (more diverse content) and partly seasonal (men leaning into Pinterest for shopping and DIY use cases). (Pinterest Newsroom)

Engagement and Pin Saves

11. Pinterest users save roughly 1.5 billion Pins every week.

Pinterest's own data, surfaced in newsroom posts and Pinterest Predicts content, indicates roughly 1.5 billion Pins are saved each week. Cumulatively, users have built more than 10 billion boards over the platform's lifetime, a private graph of stated intent that is unlike anything else on the social web. (Pinterest Newsroom)

12. 96% of the top searches on Pinterest are unbranded.

Pinterest Business reports that 96% of its top searches are unbranded queries like "living room ideas," "healthy dinner recipes," or "fall outfits." That high unbranded share is the entire reason Pinterest sells itself to advertisers as a discovery engine rather than a defense-of-search channel. (Pinterest Business)

13. More than 80% of weekly Pinners have discovered a new brand on Pinterest.

According to Pinterest Business, over 80% of weekly Pinners say they have discovered a new brand or product on Pinterest. The number rises further among Gen Z weekly Pinners, where brand discovery has become a default behavior rather than a happy accident. (Pinterest Business)

14. Pinners have 2x higher purchase intent than users of other social platforms.

Pinterest Business cites comScore-sourced internal research showing Pinterest users carry roughly 2x higher purchase intent than users of other social platforms, and spend roughly 2x more per month. That intent gap is the strongest single argument Pinterest makes to performance advertisers. (Pinterest Business)

15. Pinterest sessions are roughly 18 minutes long for engaged users.

Hootsuite's 2026 social trends data, drawing on third-party panel measurement, puts the average engaged Pinterest session at roughly 18 minutes, well above the platform's pre-pandemic baseline. Time per session is one of the metrics Pinterest most consistently improves quarter over quarter. (Hootsuite)

Shopping and Commerce

16. Pinterest's Amazon ads partnership is live in 14 countries as of Q1 2026.

Pinterest's Q4 2025 and Q1 2026 commentary confirms that its third-party ads partnership with Amazon, originally launched in the US in 2023, is now live in 14 countries, including the UK, Germany, France, Canada, Mexico, Brazil, Japan, and Australia. Management has called the partnership the single largest near-term revenue catalyst for the company. (Pinterest Investor Relations - Q4 2025 Results)

17. Shoppable Pins now appear on more than half of all home feed sessions.

According to Pinterest Business, more than half of all home feed sessions in Q1 2026 surfaced at least one shoppable Pin. The platform's product feed-driven ads (Product Pins, Collections, and Direct Links) are the fastest-growing ad format on the platform. (Pinterest Business)

18. Direct Links drove a 2x to 4x conversion uplift in 2025 brand tests.

Pinterest's Direct Links format, which sends shoppers from a Pin to an advertiser's product page in a single tap, drove a 2x to 4x conversion uplift versus standard ads in 2025 case studies surfaced on Pinterest Business. The format is now generally available across all major markets. (Pinterest Business)

19. Mobile Deep Linking lifted checkout rates by roughly 80% for participating retailers.

Pinterest's Mobile Deep Linking, which routes users from a Pin directly into a retailer's native app rather than a mobile browser, lifted checkout rates by roughly 80% for participating retailers in 2025 tests. The feature is rolling out broadly through 2026 and is increasingly tied to Performance+ campaign optimization. (Pinterest Business)

20. Wedding-related Pin saves grew 35% year over year in 2025.

Pinterest Predicts 2026 highlighted a 35% year-over-year increase in wedding-related Pin saves in 2025, with niche themes like "chateaucore weddings" and "vintage Americana receptions" leading the spike. Weddings remain one of Pinterest's most defensible category strongholds. (Pinterest Newsroom)

Revenue, ARPU, and Earnings

21. Pinterest generated $740 million in revenue in Q1 2026, up 16% year over year.

Pinterest reported $740 million in revenue for Q1 2026, a 16% year-over-year increase. Adjusted EBITDA came in at roughly $115 million, and the company reaffirmed full-year revenue guidance in the high-teens growth range. (Pinterest Investor Relations - Q1 2026 Results)

22. Pinterest's 2025 full-year revenue reached $3.65 billion.

The Q4 2025 release reported full-year 2025 revenue of $3.65 billion, up 18% from $3.10 billion in 2024 and roughly double the company's 2020 revenue. Q4 alone contributed approximately $1.15 billion thanks to a record holiday quarter. (Pinterest Investor Relations - Q4 2025 Results)

23. Global ARPU reached roughly $1.30 in Q1 2026.

Dividing Q1 2026 revenue by quarter-end MAUs yields a global ARPU of roughly $1.30, up from approximately $1.21 in Q1 2025. ARPU growth has consistently outpaced user growth, evidence that monetization improvements (Performance+, Direct Links, Amazon inventory) are landing. (Pinterest Investor Relations - Q1 2026 Results)

24. US and Canada ARPU is roughly $7.20 per quarter, more than 10x the Rest of World rate.

Pinterest's regional breakout in Q1 2026 implies a US and Canada ARPU of approximately $7.20 per quarter, compared to under $0.30 in Rest of World. The gap is closing slowly as international advertising tools mature, but the US remains the dominant cash engine. (Pinterest Investor Relations - Q1 2026 Results)

25. eMarketer projects Pinterest US ad revenue at $3.6 billion in 2026.

eMarketer's 2026 Pinterest forecast puts US ad revenue at roughly $3.6 billion this year, up from $3.1 billion in 2025. Pinterest's share of US social ad spending is forecast to hold near 3% as the broader pie keeps growing. (eMarketer)

Creators, Content, and Categories

26. Pinterest's creator program now spans more than 200 countries.

Pinterest's creator program, including Idea Pins and creator-driven shopping features, now reaches more than 200 countries and territories. Creator-driven content is one of the most-engaged formats on the platform, particularly for Gen Z users searching beauty, fashion, and food categories. (Pinterest Newsroom)

27. Recipes, home decor, and beauty drive roughly 60% of Pin saves.

Statista, drawing on Pinterest category data, estimates that recipes, home decor, and beauty collectively drive roughly 60% of all Pin saves globally. These three categories are also where retailer promo code redemption rates run highest, particularly in Q4. (Statista)

28. AI-curated boards and shopping lenses are used by more than 30% of weekly Pinners.

Pinterest's 2026 product roadmap, surfaced via newsroom posts and earnings commentary, indicates that AI-curated boards and visual shopping lenses are now used by more than 30% of weekly Pinners. Visual search has become a routine entry point for product discovery, not a novelty feature. (Pinterest Newsroom)

29. Pinterest Predicts forecasts hit with 80% accuracy on average.

Pinterest publishes annual Pinterest Predicts trend forecasts, and the company reports that roughly 80% of its predicted trends have come true over the past several editions. That track record makes Pinterest Predicts a useful planning input for retailers building seasonal merchandising calendars. (Pinterest Newsroom)

Frequently Asked Questions

Pinterest in 2026 is the most quietly profitable user behavior on the social internet: people planning their next purchase, openly and at scale, with 570 million monthly active users saving 1.5 billion Pins every week. The platform has finally turned that intent into a fast-growing, high-margin ad business, with $740 million in Q1 revenue, a global Amazon partnership in 14 countries, and ARPU growing faster than users. For deal-driven brands, the takeaway is simple: every shoppable Pin is a future cart waiting on the right code. At 99coupons.ai, that is the loop we live in: verified retailer codes, surfaced cleanly, so the planning moment on Pinterest actually pays off at the checkout.