25+ Infographic Statistics, Engagement & B2B Use Data (2026)

Infographics entered 2026 in a strange spot. On one side, generative tools have flooded the web with synthetic images so cheap that almost any blog post can ship with a hero illustration; on the other, the format that helped define content marketing in the 2010s, the structured data infographic, is being rebuilt around AI. Marketers can now spin up a polished chart-and-icon explainer in minutes, B2B buyers are still naming infographics as one of their most appealing content types, and platforms like Adobe Firefly have generated more than twenty-four billion assets across creator and enterprise tiers. The static PNG that used to take a designer two weeks is now a templated, AI-assisted, branded artifact that ships in an afternoon.

The numbers behind that shift are big enough to be its own beat. The Content Marketing Institute's 2026 B2B report shows charts and data visualization as the single most-used visual content type among marketers. Venngage's State of Visual Content tracker puts infographic adoption at three quarters of brands, with AI-assisted creation slashing production time from days to hours. Canva's Visual Economy Report and Adobe's Firefly disclosures both put generative visual tooling at billions of uses per quarter. And Nielsen Norman Group's eyetracking work still anchors the underlying reason the format works at all: users only ever read a small fraction of a page, so anything that compresses meaning into a glance wins. Below are 25 statistics we could verify against their primary sources for 2026, organized into five themes.

Visual Processing and Attention

1. Users read at most 28% of the words on an average web page, and 20% is more likely.

Nielsen Norman Group's long-running eyetracking research found that on a typical web page, visitors get through at most 28% of the words during an average visit and the realistic figure is closer to 20%. That single finding is the structural reason infographics, charts, and visual summaries keep working in 2026: when most of the page goes unread, the part that does get glanced at has to do the heavy lifting. (Nielsen Norman Group)

2. Users scan website prose in an F-pattern, focusing on the top and left of the page.

NN/g's foundational 2006 eyetracking work, validated again in later studies, showed users scan website prose in an F-pattern, focusing on words at the top or left of the page while barely glancing at content elsewhere. For infographic designers, that pattern is permission to front-load the headline stat and a single chart in the first viewport instead of stacking everything top-to-bottom. (Nielsen Norman Group)

3. Information-bearing images get looked at; decorative images do not.

NN/g's eyetracking work also found that on home pages and story pages, text that is not precise and images that are not information-bearing get effectively zero looks, wasting page space. The implication for infographics is direct: charts and visualizations carrying real data earn attention in a way that stock illustration does not. (Nielsen Norman Group)

4. Banner blindness extends to graphics that look like ads.

NN/g's banner-blindness research found users actively ignore images and graphic elements they suspect of being advertisements, even when those elements contain useful content. Infographics that mimic display-ad aesthetics, including bright gradients, oversized CTAs, or boxed promotional layouts, can quietly fall into the same blind spot. (Nielsen Norman Group)

B2B Content Marketing Use

5. Charts and data visualization are the most-used visual content type at 52.2%.

According to the Content Marketing Institute and MarketingProfs 2026 B2B Content Marketing report, charts and data visualization rank as the single most-used visual content type by marketers, at roughly 52.2%, ahead of stock photos at 46.7%, presentations and videos at 44.4%, and original graphics at 42.2%. The chart is the workhorse of the format. (Content Marketing Institute)

6. 91% of B2B marketers now use content marketing.

CMI's 16th annual B2B survey, fielded with MarketingProfs between June and August 2025 and covering 1,015 B2B marketers, finds 91% of B2B marketers now use content marketing as part of their go-to-market motion. The high adoption rate is what makes the visual-content question existential for every B2B brand rather than experimental. (Content Marketing Institute)

7. Content marketing receives 26% of the total B2B marketing budget.

The same CMI report shows content marketing now receives roughly 26% of the total B2B marketing budget, making it the single largest line item. A meaningful share of that budget flows into visual production: original graphics, data visualization, and templated infographics for distribution. (Content Marketing Institute)

8. 45% of B2B marketers plan to increase AI investment in 2026.

When CMI asked which top three areas B2B marketers plan to increase investment in during 2026, AI was the most-cited answer at 45%, followed by events and experiential marketing at 33% and owned media at 32%. A meaningful share of that AI investment is funding visual content production pipelines, including infographic generation. (Content Marketing Institute)

9. 68% of enterprise marketers rate their marketing as highly or somewhat effective.

CMI's 2026 enterprise cut shows 68% of enterprise marketers rate their marketing as highly or somewhat effective, compared with 59% in the broader B2B cohort, and 15% of enterprise marketers report exceeding their goals compared with 12% of peers. Visual content production at scale is one of the consistent dividers between the top quartile and everyone else. (Content Marketing Institute)

Engagement, Sharing, and Format Preferences

10. B2B buyers share research and survey reports more than any other content type.

Demand Gen Report's Content Preferences Survey found B2B buyers most often share research and survey reports with colleagues at 45%, followed by e-books at 43%, webinars at 42%, and case studies at 40%. Infographics built off original research sit cleanly inside that share-most-often category, which is why so many B2B teams pair a long report with a one-page visual summary. (Demand Gen Report)

11. Shareable stats and quick-hitting insights drive 42% of share decisions.

The same Demand Gen Report survey found that 42% of B2B buyers point to content being packed with shareable stats and quick-hitting insights as a key driver of why they share, and 41% say the same about research-based content. The chart-and-stat format an infographic enforces is, mechanically, what buyers say they want. (Demand Gen Report)

12. 51% of buyers say data and research is what makes content memorable.

Demand Gen Report's research finds 51% of B2B buyers cite content that uses data and research to support claims as the top driver of memorability, ahead of shareable stats at 41% and being research-based at 41%. The data backbone is no longer a nice-to-have. It is the format. (Demand Gen Report)

13. Short-form content, including infographics, is the most appealing content type for B2B buyers.

Across multiple waves of the Demand Gen Report Content Preferences Survey, short-form content such as infographics and blog posts is consistently named by B2B buyers as the content type they find most appealing. The pattern survived the move to video-first feeds, in part because infographics travel cleanly inside email digests, Slack channels, and LinkedIn posts. (Demand Gen Report)

14. 91% of businesses use video, but only 7% of consumers prefer to learn about products via infographics.

Wyzowl's 2026 video marketing report finds 91% of businesses use video as a marketing tool, and when consumers are asked how they would most like to learn about a product or service, 63% choose a short video versus 7% who choose an infographic. The takeaway is not that infographics are dead; it is that the format competes for the same explainer slot, which is why infographic teams are quietly moving toward animated and short-video variants. (Wyzowl)

15. 84% of consumers want to see more videos from brands in 2026.

The same Wyzowl 2026 survey finds 84% of consumers want to see more videos from brands, a figure that has stayed within an 8-point band for the last eight years. The persistent video demand is part of why the most ambitious infographic teams are now producing motion infographics and short-form video versions of the same data story. (Wyzowl)

AI-Generated Visuals and the New Production Economics

16. Adobe Firefly has generated more than 24 billion assets to date.

Adobe disclosed in 2026 that Firefly has generated more than 24 billion assets across individual creators and enterprise users at brands including Pepsi, Paramount+, and Deloitte since its March 2023 launch. A meaningful share of those generations are infographic-ready: hero illustrations, icon sets, and stylized background imagery that previously required a designer's time. (Adobe)

17. Firefly added 6 billion generations between March and October 2024 alone.

Adobe also disclosed that Firefly added 6 billion generations between March and October 2024, matching its entire output from the preceding twelve months. The acceleration is what is collapsing infographic production timelines from days to hours across the industry. (Adobe)

18. 82% of business leaders have used AI-powered tools to produce visual content in the past year.

Canva's Visual Economy Report, which surveyed more than 3,700 business leaders across 12 countries, found 82% have used AI-powered tools to produce visual content in the past year, and 77% say communicating visually has increased business performance. The default has flipped from no-AI to AI-assisted in a single survey cycle. (Canva)

19. 91% of business leaders say visual communication increases efficiency.

Canva's Visual Economy Report also found 91% of business leaders surveyed believe visual communication increases efficiency, 77% believe it increases business performance, and 73% are investing more in visual communication platforms than the previous year. Infographics are one of the most common output formats inside that investment line. (Canva)

20. 90% of sales leaders say visuals in collateral accelerated sales cycles.

The same Canva report found 90% of sales leaders surveyed said using visuals in collateral accelerated sales cycles, and 89% of HR leaders said visuals in the recruitment process shortened hiring cycles. The downstream business case for branded infographics is now being measured against revenue-cycle KPIs, not just engagement metrics. (Canva)

21. Canva's AI tools have been used more than 10 billion times.

Canva also disclosed in late 2024 that its AI tools had been used more than 10 billion times, a 150% increase from 2023 when the tools were used over 4 billion times. The platform also reports hosting more than 160 million infographics, putting the format at the center of the AI-assisted visual stack. (Canva)

22. Over 1.4 billion images were generated with Canva Magic Media in 2024.

Canva also reported that over 1.4 billion images were generated with its Magic Media tool in 2024, a 273% increase from 2023, and that 3.3 billion backgrounds were removed with Background Remover, up 65%. Both are core infographic-production primitives: hero imagery and clean cutouts. (Canva)

HubSpot, Adoption, and the Marketer Stack

23. 86.4% of marketing teams now use AI in some part of their workflow.

HubSpot's 2026 State of Marketing report, based on a survey of more than 1,500 global marketers, finds 86.4% of marketing teams now use AI in some part of their workflow, and roughly 94% plan to use AI in their content creation processes in 2026. Infographic generation is one of the highest-frequency use cases inside that adoption. (HubSpot)

24. 61% of marketers say marketing is going through its biggest disruption in 20 years.

HubSpot's 2026 report also finds 61% of marketers believe marketing is experiencing its biggest disruption in 20 years because of AI, and 22% named expanding from text-based to visual and audio content as the most effective diversification strategy for their brand in 2025. The visual pivot is not a side bet. (HubSpot)

25. Short-form video, long-form video, and live-streaming video are the top three ROI content formats.

HubSpot's 2026 data shows the top three ROI-driving content formats are short-form video at 49%, long-form video at 29%, and live-streaming video at 25%. That is the competitive set infographics share in 2026, and it explains why so many infographic teams now treat the static PNG as the lowest-cost variant of a multi-format data story rather than the final deliverable. (HubSpot)

26. Website, blog, and SEO remains the number-one ROI-generating channel for marketers.

HubSpot's 2026 survey finds website, blog, and SEO remains the number-one ROI-generating channel cited by marketers, followed by paid social at 26%. Infographics still earn most of their distribution leverage by anchoring evergreen blog posts that rank in organic search, which is why the format keeps surviving every wave of platform churn. (HubSpot)

27. 33% of marketers say measuring marketing ROI is the number-one challenge of 2026.

HubSpot's 2026 report finds 33% of marketers name measuring marketing ROI as the single biggest challenge of the year. Infographics are one of the easier asset classes to attribute, because they generate trackable backlinks, on-page time, and embed shares that survive cookie deprecation. (HubSpot)

Frequently Asked Questions

Infographics in 2026 are not the static PNG from a decade ago. They are the visual layer that compresses a 2,000-word report into a 30-second scan, the share unit that survives email, Slack, and LinkedIn, and now an AI-assisted output that ships in hours instead of weeks. At 99coupons.ai, that same compression instinct is exactly how we think about deal pages: surface the verified codes, the savings, and the comparison at a glance, so a shopper does not have to read 28% of a page to find the one number that matters.