25+ Hulu Statistics, Subscriber & Streaming Data (2026)

Hulu has spent 2026 hiding in plain sight. Disney stopped reporting Hulu and Disney+ subscriber counts as standalone figures starting with the first quarter of fiscal 2026, folding both services into a single Direct-to-Consumer line that posted $5.35 billion in Q1 and $5.49 billion in Q2. The Hulu app is still alive, the on-demand library is still growing, and Hulu + Live TV is now part of a top-six US pay TV operator after the Fubo merger closed in October 2025. But the way Disney talks about Hulu has shifted from "how many subscribers did we add" to "how much profit can the bundle deliver."

This guide gathers 25+ verified Hulu statistics for 2026 from Disney's Q1 and Q2 FY2026 earnings releases, Antenna's State of Subscriptions reports, Nielsen's The Gauge, the Fubo and Hulu + Live TV merger filings, Variety's coverage of Disney content spend, and Hulu's own pricing pages. The numbers below show a service that is bigger inside a bundle than it ever was alone, an ad tier that is now the default sign-up, and a live TV unit that just got 6 million subscribers larger.

Hulu Subscriber Count and the End of Subscriber Reporting

1. Disney stopped reporting Hulu and Disney+ subscriber counts starting Q1 fiscal 2026.

Disney announced in August 2025 that quarterly updates on paid subscribers and average revenue per user had "become less meaningful to evaluating the performance of our businesses," and confirmed it would no longer disclose those metrics for Disney+ or Hulu beginning with the first quarter of fiscal 2026. Q1 FY2026 (ended late December 2025) was the first earnings release without a Hulu sub-count line. (Variety / The Hollywood Reporter)

2. Hulu's last disclosed subscriber base was 64.1 million at the end of FY2025.

The final Hulu subscriber figures Disney disclosed showed roughly 64.1 million total Hulu subscribers, with 59.7 million on the SVOD-only plan and about 4.4 million on Hulu + Live TV. That marked an addition of more than 12 million subscribers versus fiscal 2024 and was the last quarter Hulu appeared as its own line in Disney's earnings supplement. (Disney 10-K / Business of Apps)

3. Hulu's final disclosed ARPU was $100.02 for Live TV + SVOD and $12.20 for SVOD-only.

In Q4 fiscal 2025, Disney's last disclosure cycle for Hulu, the Live TV + SVOD plan delivered $100.02 in monthly average revenue per user, while the SVOD-only plan generated $12.20. Both figures were up year over year as Disney pushed through ad-tier expansion and standard price hikes through 2024 and 2025. (Disney 10-K / Business of Apps)

4. Hulu accounted for 15% of US SVOD subscriber growth in 2025.

Antenna's State of Subscriptions data attributes 15% of 2025 US SVOD subscriber growth to Hulu, behind only Netflix at 25%. Premium SVOD overall added subscribers at a 7% rate in 2025, down from 12% in 2024, so a 15% slice meant Hulu was punching above its share. (Antenna Q1'26 State of Subscriptions Report)

5. Hulu held 23% of Premium SVOD ad-supported subscriptions in Q1 2026.

Among Premium SVOD services with ad tiers, Hulu held the largest single share of ad-supported subscriptions at 23% in Q1 2026, though that share was down 3 points year over year as HBO Max, Disney+ and Peacock all expanded their own ad bases. (Antenna - The Ad-Supported Majority)

Disney+ and Hulu Financials in 2026

6. Disney's streaming segment posted $5.49 billion in Q2 FY2026 revenue, up 13%.

For the three months ended March 28, 2026 (Disney's fiscal Q2), the Disney+ and Hulu segment delivered $5.49 billion in revenue, a 13% jump year over year. Operating income soared 88% to $582 million as fall 2025 price hikes flowed through to the bottom line and ad revenue continued scaling. (Variety / Disney Investor Relations)

7. Q1 FY2026 streaming revenue hit $5.35 billion, up 11%.

One quarter earlier, Disney's first earnings release without standalone Hulu metrics put Disney+ and Hulu revenue at $5.35 billion, up 11% year over year, with operating income up 72% to $450 million. Together the two quarters mark the first six months of "bundle-era" reporting for the segment. (CNBC / Disney Investor Relations)

8. Disney is guiding to a 10% operating margin for Disney+ and Hulu in fiscal 2026.

Disney CFO Hugh Johnston told investors the company expects a 10% combined operating margin for Disney+ and Hulu in fiscal 2026, with continued upside from pricing, advertising, and bundled distribution. That is up from a small loss two years earlier. (Variety)

9. Disney plans to spend $24 billion on content in fiscal 2026, split 50-50 between sports and entertainment.

Disney's content budget for fiscal 2026 is roughly $24 billion, up $1 billion from $23 billion in fiscal 2025. The split is approximately 50-50 between sports (largely through ESPN) and entertainment programming for Disney+, Hulu, Star, and theatrical. Both buckets ultimately feed Hulu's on-demand library through next-day broadcast, FX originals, and Hulu-exclusive titles. (Variety / The Hollywood Reporter)

Hulu Pricing, Plans and the Ad-Supported Majority

10. Hulu (with ads) costs $11.99/month and Hulu (No Ads) is $18.99/month.

The standalone Hulu on-demand catalog is priced at $11.99 a month for the ad-supported plan and $18.99 a month for the ad-free plan in 2026. Both plans share the same content library; the difference is whether you sit through pre-rolls and mid-rolls in the streaming catalog. (Hulu help center / TechRadar)

11. Hulu + Live TV starts at $89.99/month with Disney+ and ESPN+ included.

Hulu + Live TV with Disney Bundle (with ads) is priced at $89.99 a month, and the fully ad-free version runs $99.99 a month. Both plans include 95+ live channels, Disney+, ESPN+, and unlimited DVR storage. The live-TV-only plan, without Disney+ and ESPN+, is $88.99 a month. (Hulu help center / Yardbarker)

12. The Disney+, Hulu Duo Basic bundle is $12.99/month with ads.

The two-service Duo Basic bundle - Disney+ and Hulu, both with ads - is priced at $12.99 a month in 2026, up from $10.99 a month at launch. Disney ran a promotional rate of $4.99 a month for the first three months in March 2026 for new and returning subscribers. (Disney+ / Dealnews)

13. The Disney+, Hulu, HBO Max bundle is $16.99/month with ads or $29.99 ad-free.

Disney and Warner Bros. Discovery launched the three-service bundle in July 2024 at $16.99 a month with ads and $29.99 a month ad-free in the United States. It remains the most direct three-app rival to a standalone Netflix Premium subscription and a Hulu + HBO Max + Disney+ standalone stack. (Antenna via Deadline / Disney+)

14. 70% of Hulu's gross adds came through the ad-supported tier in Q1 2026.

Antenna estimates Disney+ and Hulu each took 70% of their Q1 2026 gross additions through their ad-supported plans. For Hulu specifically, this continues a multi-year shift in which ad-supported is now the default sign-up rather than a downgrade option. (Antenna)

15. An estimated 78% of US Hulu subscribers are on the ad-supported plan.

eMarketer, summarizing Antenna data as of February 2026, reports that approximately 78% of Hulu's US subscriber base now sits on an ad-supported plan, with the remaining 22% on ad-free. Hulu has had an ad tier since launch in 2008, which is a structural reason its ad-supported share runs higher than newer entrants. (eMarketer / Antenna)

Hulu + Live TV After the Fubo Merger

16. Hulu + Live TV merged with Fubo on October 29, 2025.

Disney closed the previously announced business combination of Hulu + Live TV and Fubo on October 29, 2025. The two services continue to operate under their own brands and pricing, but they are now part of a single corporate entity majority-owned by Disney. (Variety / PPC Land / SEC 8-K filings)

17. Disney holds approximately 70% of the combined Fubo + Hulu + Live TV company.

Under the deal terms, Disney holds roughly 70% of the combined entity, with existing Fubo shareholders retaining approximately 30%. Fubo continues to trade publicly on the NYSE and file its own SEC disclosures, including subscriber counts and ARPU. (PPC Land / SEC filings)

18. The combined entity is the sixth-largest US pay TV provider with nearly 6 million subscribers.

The merged Fubo and Hulu + Live TV business serves close to 6 million subscribers in North America, making it the sixth-largest pay TV operator in the United States behind Comcast, Charter, DirecTV, Dish, and Verizon Fios. (PPC Land / Sportcal)

19. Hulu + Live TV remains a separate consumer-facing product after the merger.

Hulu + Live TV and Fubo continue to be marketed, priced, and billed as distinct services. Subscribers to either product have not had to migrate apps or accounts, and pricing for the Hulu + Live TV bundle has remained on its existing Disney-set schedule. (PPC Land / High On Films)

Viewership, Bundles and Retention

20. Streaming hit a record 47.5% of US TV viewing in December 2025.

Nielsen's The Gauge clocked streaming at 47.5% of all US TV usage in December 2025, the highest share ever reported. Broadcast came in at 21.4% and cable at 20.2%, both well below the streaming aggregate that includes Hulu, Netflix, YouTube, Prime Video, Disney+, HBO Max, Peacock, Paramount+ and others. (Nielsen The Gauge)

21. Time spent streaming held at roughly 47% of US TV usage through Q1 2026.

Streaming's share stayed near the December peak through early 2026: 47.0% in January 2026 and 47.6% in March 2026 per Nielsen's The Gauge, even as total time spent streaming dipped about 7% in March on softer originals slates. Hulu SVOD is reported as a discrete line within that aggregate. (Nielsen The Gauge / TheWrap)

22. The Disney+, Hulu, HBO Max bundle retained ~80% of new subscribers at three months.

Antenna tracked new subscribers who signed up for the Disney+, Hulu, and Max bundle between July and September 2024 and found roughly 80% were still subscribed three months later. That was higher than Netflix's 74% standalone three-month retention and higher than Disney's own pre-existing bundles. (Antenna via Deadline / StreamTV Insider)

23. Three-month retention for individual services inside the bundle was 56% for Hulu.

Inside the same three-month window, Antenna found that retention for any of the bundle's individual services was 56% for Hulu, 56% for Disney+ and 54% for Max - well below the 80% retention for the bundle as a whole, underscoring how much the bundle itself is doing to anchor customers. (Antenna via Deadline)

24. Disney+, which led the market in bundling, took 95% of February 2026 gross adds via bundled plans.

Antenna found that 95% of Disney+'s February 2026 gross additions came through bundled plans - including the Disney+ / Hulu Duo Bundle, the Disney+ / Hulu / HBO Max bundle, and carrier-partner bundles. Hulu rides much of the same bundle distribution, which is part of why Disney has de-emphasized standalone subscriber reporting. (Antenna)

Demographics, Churn and Spend

25. Premium SVOD churn averaged 4.6% in 2025, with Hulu inside the lower-churn cohort.

Antenna's weighted-average monthly churn rate for Premium SVOD landed at 4.6% in 2025, with the category seeing flat or lower churn in 7 of 11 months between September 2024 and August 2025 versus the prior year. Hulu, alongside Netflix, is consistently cited in the lower-churn cohort, partially due to its bundle and Live TV mix. (Antenna)

26. Gen Z and Millennials make up roughly half of Hulu's subscriber base.

Demographic data summarized from Antenna, Luminate, and Morning Consult panels shows Gen Z and Millennials together represent about half of Hulu's subscriber base, with Millennials alone the largest single cohort. The average Hulu viewer skews younger than legacy cable, which is part of the platform's pitch to advertisers. (Antenna / Luminate / Morning Consult)

27. About 50% of Hulu subscribers earn under $50K, and ~19% earn over $100K.

Income breakdowns from Luminate and Morning Consult panels put roughly half of Hulu subscribers in households earning less than $50,000 a year, with about 19% earning more than $100,000. That price-sensitive base is one reason the $11.99 ad-supported plan and the $12.99 Duo Basic bundle continue to take the bulk of gross additions. (Luminate / Morning Consult)

28. US households spend $69 a month on streaming video on average.

Deloitte's 2026 Digital Media Trends survey found average US household streaming spend held at $69 a month in 2025, the same as 2024, with the typical household maintaining four paid services. Hulu, Netflix, and Prime Video are the three services most likely to appear in that stack. (Deloitte 2026 Digital Media Trends)

Frequently Asked Questions

Hulu in 2026 looks less like a service and more like a feature of the Disney bundle. The standalone subscriber count is no longer reported, but the ad tier is dominant, the on-demand library keeps growing on the back of a $24 billion Disney content budget, and Hulu + Live TV just absorbed Fubo to become a top-six US pay TV operator. For households, the value math is now about bundles, ad tiers and carrier perks rather than picking a single app. 99coupons.ai tracks live Disney+, Hulu, and Disney bundle promo codes, ad-tier discounts and carrier streaming perks every day, so the only thing left to decide is whether tonight is The Bear, NFL on ABC, or one more rewatch of Only Murders.