20+ Foursquare Statistics, Location Data & Places API Usage (2026)

Foursquare in 2026 is no longer the app that taught a generation to check in at a coffee shop. The consumer City Guide product was sunsetted on December 15, 2024, the web version followed in April 2025, and Swarm is the only consumer surface that remains. Behind the scenes sits a different company entirely: a location-data infrastructure provider that quietly powers maps, ad targeting, store-visit attribution and developer geolocation for some of the largest tech and consumer brands on the planet.

The footprint behind that pivot is genuinely big. Foursquare markets a geospatial database of 100M+ points of interest across 200+ countries, built on 16 billion human-verified check-ins and over 1 billion photos, tips and reviews. The 2020 merger with Factual created a combined business with more than $150M in revenue and more than half of the Fortune 100 as customers, and the November 2024 decision to open-source 100M+ POIs under Apache 2.0 turned its data into a de facto base layer for the geospatial community. Below are the statistics we could verify against Foursquare's own product, blog and documentation pages plus primary news coverage.

POI Footprint and Global Coverage

1. Foursquare's Places database covers 100M+ points of interest worldwide.

Foursquare's Places product page markets a global database of 100M+ POIs spanning 200+ countries and territories, with each place enriched by more than 115 attributes including category, hours, chain affiliation, popularity and user-generated content. The 100M figure has anchored the company's enterprise marketing since the relaunched Places product in 2022. (Foursquare)

2. 16 billion human-verified check-ins underpin Foursquare's place understanding.

Foursquare attributes the accuracy of its Places dataset to 16+ billion human-verified check-ins collected through its consumer apps, plus 1B+ photos, tips and reviews. That decade-and-a-half of consumer activity is what distinguishes Foursquare's POI database from purely scraped alternatives. (Foursquare)

3. Places data refreshes with roughly 2.4 million updates every month.

Foursquare reports that its Places database receives approximately 2.4 million updates per month, the cadence required to keep openings, closures, rebrands, and attribute changes current at global scale. That update volume is the operational core of why enterprises pay for a managed POI feed versus rolling their own. (Foursquare)

4. The relaunched Places product surfaced more than 115 attributes per place.

The 2022 Places relaunch expanded Foursquare's enrichment model to 115+ attributes per POI, ranging from chain ID and brand normalization through hours, popularity, and category taxonomy. That schema powers downstream products like Audience segments, Proximity geofences, and Studio analytics. (Foursquare)

5. Apple Maps has used Foursquare business listings since October 22, 2015.

Apple began sourcing business listings data from Foursquare on October 22, 2015. The deal was the first major signal that Foursquare's value sat in its data plumbing rather than in its consumer app, and it remains one of the most-cited integrations in the enterprise pitch. (MacRumors, citing Apple Maps)

API, Enterprise Customers and Developer Reach

6. Foursquare's location tools are embedded across more than 150,000 registered apps.

Pre-Factual coverage of Foursquare's developer footprint cited more than 150,000 registered apps using Foursquare's location-aware developer tools, including Uber, Twitter, Samsung, Apple, Hilton, Accuweather, TripAdvisor and Tencent. That long tail sits behind the Fortune 100 logos in the company's enterprise deck. (Foursquare)

7. The post-merger company counts more than half of the Fortune 100 as customers.

The April 2020 Foursquare-Factual merger announcement stated that the combined business is trusted by thousands of companies across more than 20 global markets, including Microsoft, Uber, Samsung, Snap, Twitter, and more than half of the Fortune 100. (Foursquare)

8. The merged Foursquare-Factual generated $150M+ in revenue at deal close.

The merger announcement confirmed the combined business was generating more than $150 million in revenue at deal close, across 20+ global markets. That revenue base is what made Foursquare credible as the location-data alternative to Google and Facebook for enterprise buyers. (Foursquare, via TechCrunch)

9. Foursquare data flows through platforms representing 80%+ of programmatic ad spend.

At the time of the Factual merger, Foursquare disclosed that its combined location data was accessible within platforms representing more than 80% of all programmatic ad spend. That distribution is why brands can buy Foursquare-derived audiences without ever signing a Foursquare contract directly. (Foursquare)

10. Legacy V3 API endpoints are scheduled for deprecation on May 15, 2026.

Foursquare's developer documentation lists May 15, 2026 as the deprecation date for its legacy V3 endpoints, with new Places API and V2 Pro rates taking effect June 1, 2026. The migration target is the new Places API, powered by FSQ OS Places. For any team still on the old endpoints, the 2026 deadline is firm. (Foursquare docs)

11. The 2020 merger inherited a panel of 25 million opted-in always-on users.

Foursquare's merger materials describe a panel of 25 million opted-in, always-on users plus data on more than 500 million devices worldwide. That opted-in panel is the measurement backbone for Attribution and Audience, and is why those products can claim incrementality rather than pure modeled lift. (Foursquare)

Audience, Attribution and Targeting Products

12. Foursquare Audience packages 450 anonymized self-service segments.

Foursquare's self-service Audience product makes 450 of the highest-performing, anonymized audiences of consumers who frequent brick-and-mortar shops and services available inside DSPs. Segments are organized by category, chain, lifestyle affinity, and loyalist status, and are activated by brands and agencies without needing a managed-service motion. (Foursquare)

13. Foursquare filters out more than 80% of third-party data that fails quality checks.

Foursquare states that it applies rigorous filtering methods to all third-party data, discarding more than 80% that fails to meet its data quality standards. Only the cleaned remainder feeds into Audience and Attribution. (Foursquare)

14. SXM Media measured 111 million incremental Pandora-attributed store visits.

In a partnership recap, Foursquare reported that SXM Media, parent of Pandora and SiriusXM, measured its 111 millionth incremental store visit via Pandora using Foursquare's Attribution product since becoming a preferred Foursquare partner in 2015. That measured-visit volume is why Foursquare positions Attribution as the production-grade alternative to modeled lift. (Foursquare)

15. Pinpoint has been Foursquare's managed-service ad targeting platform since 2015.

Foursquare launched Pinpoint, its programmatic ad platform that targets non-Foursquare users using Foursquare location signals, in 2015. It has been a managed-service offering ever since, and is the channel through which Audience segments get activated for paid media. (AdExchanger, citing Foursquare)

16. Foursquare Studio is the rebranded Unfolded geospatial analytics platform.

Foursquare acquired geospatial analytics startup Unfolded on May 20, 2021, building on Kepler.gl and Deck.gl. Unfolded was rebranded as Foursquare Studio, the workbench for merging, enriching and visualizing spatial data on top of Foursquare's POI base layer. (Foursquare)

FSQ Open Source Places

17. Foursquare open-sourced 100M+ POIs under Apache 2.0 in November 2024.

Foursquare announced general availability of Foursquare Open Source Places (FSQ OS Places) in November 2024, a foundational open dataset of 100M+ global POIs with 22 core attributes, updated monthly and licensed under Apache 2.0 for free commercial use. The release made Foursquare the largest contributor of free POI data the geospatial community has ever had. (Foursquare)

18. The December 2025 OS Places release reported 106,205,195 POIs.

Foursquare's December 2025 FSQ OS Places release notes reported a total of 106,205,195 POIs, including 552,978 newly added, 3,552,846 updated, 14,235 removed and 7,386 merged since the previous release. That single release surfaced roughly four million net data changes. (Foursquare release notes)

19. Independent counts of the open dataset have measured 104,511,073 records.

An independent analysis that loaded FSQ OS Places directly counted 104,511,073 records, broadly consistent with Foursquare's own totals. The dataset is distributed as Parquet files and, since October 2025, served through a new Places portal with an Iceberg catalog. (Community analysis citing FSQ OS Places)

20. A 2024 UK experiment ingested roughly 2 million Overture POIs into FSQ OS Places.

Foursquare's release notes document a comprehensive experiment ingesting around 2 million Overture POIs in the United Kingdom, which added approximately 10,000 new places and matched approximately 700,000 existing places with high confidence. That experiment is the template for how Foursquare cross-walks its dataset with Overture Maps Foundation data. (Foursquare)

Funding, Acquisitions and Corporate History

21. Foursquare bought Placed from Snap in 2019 to cement its Attribution stack.

Foursquare acquired Placed from Snap Inc. in May 2019, alongside a $150 million Series G round. Placed had originally been bought by Snap for a reported $135 million in 2017. The combined Placed-and-Attribution business had measured more than $3 billion in ad-to-store visits prior to the deal and added 450 measurable media partners including Twitter, Snap, Pandora and Waze. (Foursquare, via TechCrunch)

22. The April 2020 Factual merger created the clear independent location-data leader.

Foursquare and Factual merged in April 2020 in an all-stock transaction. The merged entity had data on 105 million POIs across 190 countries and 50 territories, more than 500 million devices worldwide, and the $150M+ in combined revenue cited above. Factual CEO Gil Elbaz joined the Foursquare board and executive team. (Foursquare, via TechCrunch)

23. Foursquare appointed Gary Little as CEO in September 2024.

Foursquare announced David Shim's departure and the appointment of Gary Little as incoming CEO in September 2024. Under Little, the company eliminated nearly all engineering manager roles in January 2025 and reorganized around tech leads, with the stated goal of moving from years between launches to monthly or bimonthly product releases. (Foursquare)

24. The Foursquare City Guide consumer app shut down on December 15, 2024.

Foursquare sunsetted the City Guide consumer app at 11:59 PM ET on December 15, 2024, with the web version following on April 28, 2025. The decision concentrated remaining consumer investment behind Swarm and made the enterprise pivot effectively complete. (Foursquare, via TechCrunch)

Frequently Asked Questions

Foursquare in 2026 is the location-data layer most people stopped noticing. The check-in app is gone, but the 100M+ POIs, the 16 billion-check-in panel, the Apple-and-Uber-grade customer list, and the November 2024 open-source release have made it one of the most embedded pieces of geospatial infrastructure on the consumer internet. At 99coupons.ai, that is exactly the layer we care about: clean place data and accurate store identifiers are what make in-store coupon redemption and location-aware deal discovery feel less like a guess and more like a small, useful nudge in the moment that matters.