30+ Facebook Statistics, Users & Ad Spend Data (2026)

Facebook in 2026 is no longer the scrappy social network that Meta likes to talk about onstage. It is the load-bearing wall of a $200-billion-a-year advertising business, the front door for more than half the planet's social-media users, and, increasingly, an AI-curated video feed wrapped around a digital flea market. Mark Zuckerberg now talks about Threads, Reels, and the AI assistant in almost every earnings call, but it is still Facebook's News Feed, Marketplace, Groups, and ad inventory that anchor the family-of-apps numbers. The story behind the platform in 2026 is the story of a mature product that keeps quietly compounding: more daily active people across the family of apps, more ad impressions, more dollars per user, and a deepening role as the place where bargain hunters discover deals, dupes, and secondhand finds.

The numbers behind that role are getting hard to ignore. Meta's Q1 2026 release pegs Family daily active people at 3.56 billion in March 2026, with $55.02 billion in advertising revenue for the quarter alone. DataReportal's Digital 2026 reports put Facebook's global ad reach at roughly 2.41 billion users. Pew Research finds 71% of US adults still use Facebook and 38% regularly get news there, more than any other social platform. Below are 30+ statistics we could verify against their primary sources for 2026, drawn from Meta's investor releases, DataReportal's Digital reports, Pew Research, and eMarketer's ad-spend forecasts.

Reach: Family DAP, MAU, and Facebook's Global Audience

1. Meta's Family daily active people reached 3.56 billion in March 2026.

Meta's Q1 2026 results, released on April 29, 2026, reported Family daily active people (DAP) averaging 3.56 billion across Facebook, Instagram, Messenger, and WhatsApp in March 2026 — an increase of 4% year over year. Since the third quarter of 2023, Meta has stopped breaking out Facebook-only DAU and MAU and reports only family-wide figures. (Meta Q1 2026)

2. Family DAP grew 7% year over year to 3.58 billion in December 2025.

The Q4 2025 release, published on January 28, 2026, pegged Family daily active people at 3.58 billion for December 2025, up 7% year over year. The slight dip into Q1 2026 was attributed to internet disruptions in Iran and a restriction on access to WhatsApp in Russia. (Meta Q4 2025)

3. Facebook's monthly ad reach was approximately 2.41 billion users in early 2026.

DataReportal's Digital 2026 Global Overview Report estimates Facebook's monthly advertising reach at roughly 2.41 billion users globally, up from 2.28 billion in January 2025 — a net addition of more than 130 million reachable users in twelve months. DataReportal cautions that Meta's ad-reach figures are not a proxy for monthly active users. (DataReportal Digital 2026)

4. 56.3% of adult internet users said they used Facebook in the past month.

GWI's Q4 2025 survey, cited in DataReportal's essential Facebook statistics page, found 56.3% of adult internet users aged 16 and above reported using Facebook in the past month, placing it roughly one percentage point ahead of its nearest rival as the world's most widely used social platform on a survey basis. (DataReportal / GWI)

5. Facebook ad reach declined 0.3% in the US between July and October 2025.

DataReportal's Digital 2026 United States report shows the number of users marketers could reach with ads on Facebook in the US fell by roughly 500,000 (-0.3%) in the three months between July 2025 and October 2025 — a near-flat reading that contrasts with the platform's continued growth in developing markets. (DataReportal Digital 2026 US)

US Demographics: Who Actually Uses Facebook

6. 71% of US adults use Facebook.

Pew Research Center's Demographics of Social Media Users fact sheet, based on a survey of 5,022 US adults conducted February to June 2025, finds 71% of US adults report using Facebook. That share has held remarkably steady since 2016, even as Instagram, TikTok, and Reddit have grown. (Pew Research)

7. Facebook adoption is 15 points higher among US women than men.

The same Pew survey shows Facebook adoption at 78% among US women versus 63% among US men, the widest gender gap of any major social platform Pew tracks. (Pew Research)

8. 80% of US adults aged 30-49 use Facebook.

Pew's age cuts show adoption peaking at 80% in the 30-49 bracket, with 74% of adults aged 50-64, 68% of 18-29-year-olds, and 57% of adults aged 65+ also on the platform. Facebook is one of only two platforms Pew tracks that a majority of every adult age group uses. (Pew Research)

9. About half of US adult Facebook users visit the platform every day.

Pew's Americans' Social Media Use 2025 report, released November 20, 2025, finds about half of US adults visit Facebook at least once a day, with 37% visiting several times a day. Only YouTube comes close on daily-visit frequency. (Pew Research)

10. 58% of US adults aged 30-49 use Facebook daily.

The same Pew 2025 report finds daily Facebook use highest among adults aged 30-49 at 58% and adults aged 50-64 at 54%. Daily use among 18-29-year-olds is materially lower, in line with that group's broader migration toward TikTok, Instagram, and YouTube. (Pew Research)

11. 38% of US adults regularly get news on Facebook.

Pew's Social Media and News fact sheet, based on a survey conducted August 18-24, 2025, finds 38% of US adults regularly get news on Facebook, just ahead of YouTube at 35% and well ahead of Instagram (20%), TikTok (20%), and X (12%). Facebook remains the single most-used social platform for news in the United States. (Pew Research)

Ad Revenue, ARPP, and the Family of Apps

12. Meta delivered $200.97 billion in revenue in 2025.

The Q4 2025 release reported full-year 2025 revenue of $200.97 billion, up 22% year over year, with Q4 alone at $59.89 billion, up 24%. Advertising accounted for the overwhelming majority of that top line, with Family of Apps revenue at 98.4% of total. (Meta Q4 2025)

13. Q1 2026 advertising revenue hit $55.02 billion.

Meta's Q1 2026 release reported advertising revenue of $55.02 billion for the quarter, up 33% year over year (29% on a constant-currency basis). Total Q1 2026 revenue reached $56.31 billion, driven almost entirely by ads served across Facebook, Instagram, Messenger, WhatsApp, and Threads. (Meta Q1 2026)

14. Family of Apps revenue grew 33.4% year over year in Q1 2026.

Revenue from the Family of Apps segment, which still anchors the Meta financials, rose 33.4% year over year to $55.91 billion in Q1 2026 — 99.3% of total company revenue. The Reality Labs segment posted a $4.03 billion operating loss in the same quarter. (Meta Q1 2026)

15. Meta's annual worldwide ARPP reached $57.03 in 2025.

The 2025 10-K reports annual average revenue per person (ARPP) of $57.03 across the Family of Apps in 2025, up 15% from 2024. Meta now disclosures ARPP at the family level rather than reporting a Facebook-only Average Revenue Per User as it did pre-2023. (Meta 2025 10-K)

16. Q1 2026 ad impressions rose 19% year over year.

Meta reported ad impressions delivered across the Family of Apps rose 19% year over year in Q1 2026, while the average price per ad rose 12% year over year. Both lines accelerated from full-year 2025 readings of +12% on impressions and +9% on price. (Meta Q1 2026)

17. eMarketer projects Meta to deliver $100.86 billion in US net digital ad revenue in 2026.

eMarketer's 2026 US ad-spending forecast projects Meta's family of apps to bring in $100.86 billion in US net digital ad revenue in 2026, putting Meta ahead of Google on a net basis for the first time. Facebook alone is forecast at roughly an 18% share of total US digital ad revenue. (eMarketer)

18. Facebook holds roughly 21.7% of global ad revenue share in 2026 according to eMarketer.

eMarketer's global forecast pegs Facebook's standalone share of worldwide digital ad revenue at 21.7% in 2026, ahead of TikTok at 14.2% and YouTube Shorts at 9.8%. Facebook remains the single largest digital ad property by share, even as short-form video properties scale rapidly behind it. (eMarketer)

Engagement, AI Recommendations, and Video

19. Facebook video time grew double digits year over year in Q4 2025.

On Meta's Q4 2025 earnings call, the company reported that Facebook video time spent grew double digits year over year in the quarter, attributed to ranking changes and a deliberate push to promote more recent, short-form video into the feed. (Meta Q4 2025 earnings call)

20. Q4 2025 AI ranking changes delivered a 7% lift in views of organic feed and video posts on Facebook.

The same Q4 2025 earnings call quantified the AI-driven optimization impact on Facebook: a 7% lift in views of organic feed and video posts, described by management as the largest quarterly revenue impact from Facebook product launches in the past two years. (Meta Q4 2025 earnings call)

21. Meta is now surfacing 25% more same-day Reels on Facebook.

Meta's Q4 2025 call also disclosed that the company's recommendation systems are now surfacing more than 25% more same-day-published Reels on Facebook than the previous quarter, a freshness shift designed to compete directly with TikTok's For You page. (Meta Q4 2025 earnings call)

22. The 25-34 age group is the single largest demographic on Facebook globally.

DataReportal's Digital 2026 reports, drawing on Meta's own self-serve ad-planning data, show 25-34-year-olds as the largest age cohort in Facebook's global ad audience, with men aged 25-34 alone accounting for roughly 18% of the platform's global reachable users. (DataReportal Digital 2026)

23. Facebook's global ad audience skews male overall.

The same DataReportal data shows Facebook's global ad audience skewing male — roughly 57% men to 43% women — even though Pew shows the opposite gender split in the United States. The asymmetry reflects regional skews in emerging markets where male internet adoption still leads. (DataReportal Digital 2026)

Marketplace, Shopping, and the Deal-Discovery Layer

24. More than 1 billion people use Facebook Marketplace monthly.

Meta has publicly cited a global Marketplace audience of more than 1 billion monthly users, the figure widely picked up across the trade press through 2025 and 2026. Marketplace is now the largest peer-to-peer commerce surface on the open internet, available in 228 countries and territories. (Meta / company disclosures)

25. Marketplace's share of US social-commerce purchases sits above 50%.

Capital One Shopping Research's 2026 Facebook Marketplace report places Marketplace at roughly 51% of all US social-commerce purchases, ahead of every other social-shopping surface. The platform's combination of free listings, local pickup, and Messenger-based negotiation continues to dominate the discovery side of secondhand commerce. (Capital One Shopping Research)

26. Nearly a quarter of US Facebook users aged 18-34 use Marketplace daily.

The same Capital One Shopping Research analysis finds 23% of Facebook users aged 18-34 use Marketplace daily, with 18% of those aged 35-44 and 11% of those aged 45-64 doing the same. Marketplace usage skews younger than Facebook's headline demographics. (Capital One Shopping Research)

27. Clothing is the most-bought category on Facebook Marketplace.

Capital One Shopping Research reports that 75.7% of Facebook Marketplace users buy clothing on the platform, with 64% buying accessories and 43.2% buying beauty products. Furniture and home goods follow at roughly 30%. The category mix is exactly the deal-and-dupe territory where coupon culture and Marketplace overlap. (Capital One Shopping Research)

Frequently Asked Questions

Facebook in 2026 is the platform where reach, dollars, and deal-discovery still all live under one roof. Meta's Family of Apps now serves ads to 3.56 billion daily active people, generates over $200 billion a year in revenue, and is on track to overtake Google in US digital ad spend for the first time, while Marketplace quietly handles more than a billion monthly shoppers and over half of US social-commerce purchases. For deal hunters, that combination matters: Facebook Groups, Marketplace listings, and brand pages are still where new coupons, secondhand finds, and price-drop alerts spread fastest, especially in clothing and home goods. At 99coupons.ai, that is the loop we plug into — verified coupon codes you can trust, surfaced alongside the deal-culture conversations happening on Facebook every day.